Introduction
After earning a degree in Sport Management, I joined WAY Trustees Limited as a Business Development Associate, eager to bring my enthusiasm and skills to a forward-thinking, client-focused team. My studies gave me a strong foundation in communication, strategic planning, and relationship building, skills I now use every day to support WAY Trustees’ mission of helping families protect and preserve their wealth.
Professional Background
With experience across sports, customer service, and education, gives me a broad perspective and a people-focused approach to business development. At WAY Trustees Limited, I’m responsible for researching and engaging potential introducers, identifying new business opportunities, and helping to build long-term client relationships. I support the lead generation process through outbound calls, emails, and by assisting with events and presentations. Working closely with the team, I help drive growth in a fast-changing estate planning landscape while contributing to WAY Trustees’ reputation for service and innovation. I’m particularly passionate about the intersection of sport and finance, and excited by the role the Pro Sports Trust can play in supporting that.
Personal Touch
I compete as an amateur boxer and volunteer as a Level 1 coach at my local gym, helping young boxers develop their skills and build confidence as they progress in their sporting journeys. Sport and physical activity are a big part of my life, I’m passionate about fitness and enjoy spending time in the gym, as well as walking or jogging along the beach. I’m also an avid football fan and make it a priority to attend matches and support friends at sporting events whenever I can. Outside of sport, I love exploring new destinations and cultures, as I believe travel broadens your perspective and provides fresh inspiration in both my professional and personal life.

